---
title: Lead sources and how to set them
description: How the Lead sources table on Analytics works, and where each contact's source comes from.
search:
  keywords: [lead source, source tracking, where leads come from, attribution, referral, Zillow, ROI, marketing channels]
related:
  - /analytics/read-your-analytics
  - /lead-capture
  - /import-and-export
  - /contacts-and-leads
---

Each contact has a **Source**, and **Lead sources** on **Analytics** groups your contacts by it.

## The table

- **Source**: the source exactly as it is written on the contact. "Zillow" and "zillow" are two different rows.
- **Leads**: how many contacts have that source.
- **Deals**: how many deals those contacts have, open or closed.
- **Revenue**: the commission from their closed deals.

The table shows your ten sources with the most contacts. Contacts with no source are grouped as **Unknown**.

## Where a contact's source comes from

| How they arrived | Their source |
| --- | --- |
| You added them as a lead in **Quick add** | What you typed in **Source** |
| A lead form | The form's name followed by "form" |
| A property microsite enquiry | "Property microsite:" and the microsite's title |
| A form integration | What you chose in **Sent from** when you created the integration |
| A CSV import | The column you matched to **Lead source** |
| A Follow Up Boss import | Their source in Follow Up Boss |

Someone who is already a contact keeps their source when they fill in another form.

## Change a contact's source

1. **Open the contact**

    Open the contact from **Contacts** or **Leads**.

2. **Edit it**

    Click the three-dot button at the top of the page, choose **Edit contact** and type the source in **Source**.

3. **Save**

    Click **Save changes**. **Analytics** shows the new source the next time you open it.

:::tip
Pick one spelling for each source, such as "Referral" or "Open house", and use it every time, so each source stays on one row.
:::

Contacts you add from the **Contact** tab in **Quick add** start with no source. On **Leads**, a lead with no source shows "Added by you".