---
title: Every way a lead can reach you
description: Lead forms, visitor tracking, form integrations and property microsites, and what Relivo does with each lead that comes in.
search:
  keywords: [capture, lead sources, website leads, inbound leads, lead generation, forms, webhook, where leads come from]
related:
  - /lead-capture/add-a-lead-form-to-your-website
  - /lead-capture/track-website-visitors
  - /lead-capture/connect-zapier-make-or-a-webhook
  - /lead-capture/where-captured-leads-land
  - /property-microsites
---

Open **Capture** in the sidebar to set up the four ways leads can reach you without you typing them in. Lead forms, form integrations and property microsites each turn a submission into a contact on their own, so a lead that writes in at midnight is waiting for you on **Today** in the morning. Visitor tracking adds the pages people read before they filled in one of your lead forms.

## The four ways in

- **Lead forms**: a form you paste into your own website. Choose from four templates: a contact form, a home valuation request, a buyer consultation or a seller consultation. See [Add a lead form to your website](/lead-capture/add-a-lead-form-to-your-website).
- **Visitor tracking**: a short snippet for your website that shows who visits and which pages they read. When a visitor later fills in a Relivo lead form, their earlier visits are added to their contact. See [Track website visitors](/lead-capture/track-website-visitors).
- **Form integrations**: a webhook address for the form tools you already use, such as Zapier, Make, Elementor or Contact Form 7. See [Connect Zapier, Make or any webhook](/lead-capture/connect-zapier-make-or-a-webhook).
- **Property microsites**: a page for one listing with its own inquiry form. See [Property microsites](/property-microsites).

## What happens to every lead

Whichever way a lead arrives, Relivo does the same things:

1. It checks for a duplicate. If a contact already has that email address, or that phone number, the submission is added to that contact instead of creating a second one.
2. A new person becomes an active lead at your first lead stage, which is New Lead unless you renamed it.
3. The submission appears on the contact's **Timeline** and in your **Inbox**, so you can read it and reply.
4. For a new lead, and for every property microsite inquiry, you get an alert by email or text, as you chose in **Settings** > **Notifications**. See [Choose how you hear about new leads](/notifications/choose-how-you-hear-about-new-leads).

[Where captured leads land](/lead-capture/where-captured-leads-land) has the details: the lead source, the lead type, and when an alert is sent.

:::note
You can also add people yourself with the **Quick add** button (+) in the sidebar, or bring a list in from a CSV file. See [Contacts and leads](/contacts-and-leads) and [Import and export](/import-and-export).
:::