---
title: Sellers and interested leads on a listing
description: Link a listing to the client selling it, and see everyone who has asked about it, toured it or is buying it.
search:
  keywords: [seller, owner, homeowner, buyers, interested buyers, who asked, inquiries on listing, selling deal]
related:
  - /listings-and-showings/listing-statuses
  - /listings-and-showings/schedule-and-track-showings
  - /property-microsites/microsite-inquiries
  - /pipeline-and-deals
---

A listing's page shows two groups of people beside its details: the **Seller**, your client who owns the home, and **Interested leads**, everyone who has shown interest in it. **Seller** appears once you have set one.

![A listing page with photos, the seller and interested leads](/blume-assets/content/docs/07-listings-and-showings/images/listing-page.png)

A listing page, with its seller and interested leads.

## Set the seller

1. **Open the listing's form**

    Go to **Properties**, open the listing and click **Edit**.

2. **Pick the seller**

    Under **Seller**, search your contacts and choose the owner.

3. **Save**

    Click **Save listing**.

Adding a seller starts their Selling deal on **Pipeline**, named after the address with "sale" at the end, at the stage that matches the listing's status. If the seller already has an open Selling deal with no home attached, that deal is used instead of a new one. The listing page shows the deal under the seller's name, with its stage. A sold listing doesn't start a new deal.

- If you change the seller, the open Selling deal moves to the new seller, with its tasks.
- If you clear the seller, their Selling deal stays on **Pipeline**, without a home attached.
- A sold listing keeps its seller, and you can't change it.

## Interested leads

**Interested leads** lists each person once, newest first, with what they did:

- A Buying deal on this listing, with its stage. Add one from the contact's page or **Pipeline**.
- A microsite inquiry, with the start of their message and when they sent it.
- A showing: when it is booked for, when they toured, or that they missed it or it was cancelled.

Click a name to open the contact. The seller is never listed here.