---
title: New leads and speed to lead
description: When a new lead appears on Today, what takes them off the list, and what happens after 48 hours.
search:
  keywords: [speed to lead, new lead, first contact, reach out, response time, uncontacted, fresh leads]
related:
  - /today/how-today-works
  - /today/act-on-an-item
  - /today/cooling-contacts
  - /timeline-notes-and-logging/log-a-call-email-or-text
---

A new lead shows on Today as "New Lead" with their name from the moment they arrive until someone reaches out to them, for up to 48 hours.

## When a new lead appears

All of these have to be true:

- They are an active lead: added as a **Lead**, imported into **Leads**, or captured by a lead form, an integration or a property microsite inquiry.
- Their lead stage is **New Lead**.
- They were added less than 48 hours ago.
- Nothing has gone out to them yet.

The longer a new lead waits, the higher they rank, so the oldest uncontacted lead rises toward the top of the list.

## What takes them off

Anything you send or log to their timeline counts as reaching out:

- logging a call, email, text or note, from Today or with **Log interaction** on their contact page
- adding a note on their **Notes** tab or on one of their deals
- sending them an email from Relivo

Moving them past **New Lead** to **Contacted** also takes them off the new-lead item. Their own form submission or reply doesn't count, and neither does adding a task.

## Reach out

1. **Click Reach out**

    **Reach out** opens **Log it, then set the next step** for that lead.

2. **Say what you did**

    Choose **Call**, **Email**, **Text** or **Note** and write a line about it, or choose **Send an email** to email them from Relivo (shown when they have an email address).

3. **Set the next step and save**

    Pick or type the next step, then click **Save**. The lead leaves the new-lead item and Today reloads.

Opening the dialog changes nothing on its own. If you close it without logging anything, the lead stays on Today.

## After 48 hours

A new lead nobody has reached out to after 48 hours doesn't disappear. Their **New Lead** limit is 2 days, so they show up as a cooling contact instead. See [Cooling contacts and when they appear](/today/cooling-contacts).

:::tip
To hear about new leads the moment they arrive, turn on new-lead alerts by email or text. See [Notifications](/notifications).
:::